Marketing Services: Past Work Examples
Freelance Consulting
Design Insider: Digital ads, website maintenance & updating, newsletter formatting & scheduling
Website Design & Development
Texas Farmers’ Market: Website Re-design, 2023-2024
Worked with external developer to create website from scratch on new platform with fresh design, modern features and improved user experience
Helped migrate all content over to new site and develop features including searchable/filter-able vendor directory and recipe archive
Provided high-res photography for use throughout the website
Website Maintenance & Development
Texas Farmers’ Market: Routine website updating, formatting, strategy, reporting, & more.
Updated all imagery with high res professional photography shot by me.
Updated Food Access pages to include helpful resources like video content, bi-lingual text, and color-coded scrip guides for SNAP & WIC shoppers.
Updated Compost pages to include helpful resources & tips, created educational graphics, high-res imagery, and zero-waste recipes to help reduce food waste.
Created an online vendor directory organized by vendor categories and web pages for all market vendors containing information on products, food access program participation, market locations, and links to pre-order.
Online Vendor Directory
How to use SNAP at the Farmers' Market
Public Relations
Texas Farmers’ Market, 2021-2024
Examples of secured press coverage:
Austin American Statesman: Texas Farmers’ Market to host weekend with live music, chef demos, and more
Austin Chronicle: Best of Austin 2024 Best Farmers’ Market/Farmstand; Speering the Texas Farmers Market; Best of Austin 2023 Best Farmers’ Market/Farmstand; Earth Month Butterfly Celebration; Eat Your Stems! Zero-waste food solutions at Texas Farmers’ Market during Earth Month
CBS We Are Austin: Celebrating National Farmers’ Market Week with Texas Farmers’ Market and Chef Colter Peck; Celebrate locally grown fun at the Texas Farmers’ Market 14th Anniversary!
Community Impact: Texas Farmers’ Market at Lakeline to relocate to Cedar Parks’ Bell District; New farmers’ markets sprout across North Austin; 4 new farmers markets now open or coming soon in North, Northwest Austin; Texas Farmers’ Market Austin-area locations to kick off season accepting WIC food access program in April
KXAN/Studio512: Celebrate National Farmers’ Market Week at Texas Farmers’ Market; Texas Farmers’ Market announces move to Cedar Park; Lakeline farmers’ market relocating to new Cedar Park site; Texas Farmers’ Market Announces 14th Anniversary Celebration; A Fresh & Healthy Start to 2024 with Texas Farmers’ Market
Newsletters
Texas Farmers’ Market: Writing, editing, formatting, scheduling, analytics, 2021-2024
Weekly newsletters:
August 2024: Fresh at the Market: Okra appreciation + Recipe inspiration + Check out our latest shopper spotlight!
June 2024: Fresh at the Market: Toss it on the grill + Meet our meat ranchers + Honey garlic stringbean recipe
Monthly newsletters:
June 2024: Eat the rainbow + Summer recipes we love + Tips for visiting the market in summer
December 2023: December Newsletter: Eat local, shop local, GIFT local! + What's in season + December events calendar
Social Media
Texas Farmers’ Market: Social Media Content Creation & Strategy, 2020-2024
Website/Blog Content
Texas Farmers’ Market: Content for blog/website, 2020-2024
Website/Blog Content
Free People: Blog Content (writing, photography, video production) & Editorial Management, 2009-2015
